The name Bohra itself, which is derived from Gujarati and denotes ‘trader’ or ‘businessman,’ is a testament to this spirit. It is ultimately an act of religiosity and worship which reaps benefits in both this life and the next.īusiness mindedness and entrepreneurialism are defining traits of the Dawoodi Bohra community. He does this to prevent himself from asking others and to provide for his family.’ Within Islamic traditions, business is not seen merely as a worldly and material occupation but one which inspires faith in the Almighty and instils values such as bravery, trust, perseverance and honesty. The Prophet Mohammed states: ‘In the shade of the Throne, on the day there is no other shade, will be the man who leaves his home to trade and seek sustenance from Allah’s grace.
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